Recently we’ve seen many big-name filmmakers directing TV commercials on the side, and next in line is Sofia Coppola. Following her very successful work for Chérie a couple of years ago, that became a YouTube sensation, Coppola was hired back for a new campaign for the fragrance. The new ad for Cherie fragrance has premiered online and it stars Oscar nominee Natalie Portman and features the iconic song “Je T’aime Moi Non Plus” by Serge Gainsbourg and Jane Birkin. Also worth mentioning is Darren Aronofsky’s ad for Yves Saint Laurent’s Perfume “La Nuit de L’Homme” starring Vincent Cassel , which will be released sometime next month. Enjoy!