Reggie Watts

Benjamin Dickinson’s Creative Control is right at home premiering at SXSW, a festival that touts the convergence of technology and film. Playing with perception and exploring the place of relationships and the ego within tomorrow’s technological landscape, the film will seem familiar to fans of UK television show Black Mirror. With the ever-pressing concerns of self-driving cars and artificial intelligence, the film may explore very familiar ideas philosophizing technology, but thanks to dark, bleak humor and sleek visuals, Creative Control is far from rote.

With 111.5-million U.S. viewers, and a further 7.3-million in Canada, Super Bowl XLVIII was the most-watched in history. The commercial spots were the most expensive for any TV broadcast in any given year, and there were plenty of big name stars and A-list directors who helped create these very expensive advertisements. John Hillcoat, director of …