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TJFF 2012: ‘How to Re-Establish a Vodka Empire’ corporatizes a personal story

How to Re-Establish a Vodka Empire Directed by Dan Edelstyn UK, 2011 When Dan Edelstyn imported his first batch of the Ukrainian vodka, Zorokovich 1917, to Britain, he presented them to Ian Wisniewski, one of the country’s most “eminent and influential vodka experts”. After a careful tasting, Wisniewski deemed the spirit disappointing, and that competitive …

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