This week has been a lot more exciting than last as it has been fantastic in the music video realm. Three of the videos in this week’s list all share beautifully choreographed routines with equally stunning cinematography. The imagery is sharp, slick and stylistic but it is the other two that stand out for me. Both Rustie’s and Arcade Fire’s videos take two conventional music video formats (lyric video and performance video) and challenge the way we look at music videos. It is great to see that there are still artists out there creative enough to take a usually rigid format and get extremely creative with it. Both videos work well as the creative elements are very simple.
Enjoy!
5. Iggy Azalea Ft. Rita Ora “Black Widow”
Directed by Director X and Iggy Azalea
An old music video‘s of Iggy’s recently leaked and it’s complete opposite of her latest. You can also watch the behind the scenes in MTV’s latest House Of Style episode.
4. Raury “Cigarette Song”
Directed by Andrew Donoho and Carlon Ramong
3. Rusti Ft. Danny Brown “Attak”
Directed by Peter Marsden
2. Arcade Fire “You Already Know”
Directed by Win Butler
1. The Black Keys “Weight of Love”
Directed by Theo Wenner